802   Insight talk

Audiovisual tools in science communication: mapping video abstracts published in scientific Journals of Ecology

Author: Miguel Ferreira
Centre for Functional Ecology, University of Coimbra, Portugal

In recent years the use of video by the scientific community has grown. More and more researchers, communicators, and other players are using audiovisual media to deconstruct complex phenomena, to simplify ideas and to tell their story.  An example of this trend is the video abstract. It represents a potential unifying model that could improve science communication to the journal audience but also to the wider public, as it is an accurate but simplified synopsis of the main methods, findings, and the contribution of the study to the field.

Inserted in a larger project that aims to evaluate the global impact of science communication, through the use of video abstracts this work explores Ecology video abstracts at an international level. We identified the video abstracts on 29 scientific journals, based on impact, representativeness and visibility criteria. A data base with 171 videos, from 7 publishers and 17 different channels was constituted. Each video was viewed and analyzed for different parameters.  Statistical analysis considering the relationship among these parameters was realized.

Results indicate that between 2010 and 2018 the number of video abstracts increased sevenfold. Despite this growth, there was no solid strategy for disseminating the videos. While most of them are still associated with classic models, such as documentaries, disruptive formats such as animation are the ones that arouse greater interest. Videos that last between 2-3 minutes and that are professionally produced show a significantly higher number of daily views and their papers garnered a higher number of citations per day.

These data will help to develop a model for validating the quality of an Ecology video abstract and provide new clues to the global study of audiovisual science communication for future evaluation in formal and non-formal education, as well as, in other actors and stakeholders.

Co-author: Betina Lopes
CIDTFF, University of Aveiro , Portugal

Co-author: Antí³nio Granado
NOVA FCSH, Universidade NOVA de Lisboa, Portugal

Co-author: Helena Freitas
Centre for Functional Ecology, University of Coimbra, Portugal

Co-author: João Loureiro
Centre for Functional Ecology, University of Coimbra, Portugal

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