892   Visual presentation

Frame Up: Analyzing Media Frames of News Placements on Industry, Energy and Emerging Technology Research Projects in the Philippines

Author: Mark Ivan Roblas
Department of Science and Technology - Philippine Council for Industry, Energy and Emerging Technology Research and Development, Philippines

Communicating science in the Philippines remains a challenge as awareness of science remains at a low.  Despite constant and consistent efforts of the Philippines’ Department of Science and Technology in intensifying science communication through media relations, awareness of science and technology in the news is at 15%. This poses a challenge for science communicators in the Philippines as they attempt to impart the importance of communicating scientific breakthroughs in the country and how it affects their lives.

The paper presents an analysis of news placements for the year 2019 vis a vis news releases of one of its sectoral planning council, the DOST Philippine Council of Industry, Energy and Emerging Technology Research and Development. As science news covers different areas (i.e. scientific services, recognition of scientists, etc.), the paper examines news coverage on press releases that highlight results of researches that are funded by government. It compares government framing and media framing of news about research outputs, showing the dominant frames that can help science communicators in increasing chances of getting media coverage for their research outputs.

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