921   Roundtable discussion

The role of online video-sharing and online video-sharing platforms for science and technology communication

In this roundtable discussion, we are interested in the impact of online video-sharing on the public communication of science and technology. The online video format has great potential for public science and technology communication, but there are also pitfalls and potential problems that need to be thoughtfully reflected upon. One issue we are going to discuss is the role of particular online video-sharing platforms, such as YouTube, Vimeo, and Facebook Watch. YouTube, for instance, now has two billion users worldwide and is the second most popular search engine after Google in many countries. Many citizens around the world use it as a source of information about science and technology issues.

During the discussion, we will explore the production context of online videos about science and technology. Who creates and uploads videos with science and technology content and what are their intentions and purposes for these videos? Another interesting question concerns the differences and similarities between professional, amateur, institutional and other actors who produce online videos about science and technology. We are going to discuss how the different creators of videos about science and technology legitimize themselves and what audiences they want to reach for what reasons. We also would like to know more about the differences in practices and intentions of journalists, YouTubers, scientists, scientific institutions and others when it comes to online video-sharing. Furthermore, we will discuss what kind of video formats, genres, videographic styles etc., are most successful, widespread and adequate for public science communication. Another point that will be discussed with the invited experts is how online videos on science and technology are perceived by various audiences and how these need to be addressed.

Author: Joachim Allgaier
RWTH Aachen University, Germany

Speaker: Craig Rosa
KQED, United States

Craig Rosa is the Senior Interactive Producer for Science & Environment at KQED Public Media. Prior to joining KQED in October of 2006, he spent 11 years with The Tech Museum of Innovation in San Jose, where he worked to create innovative educational visitor experiences online and within the museum space. He was also responsible for the museum's Information Services operations. He began his informal science interpretation career at the Brooklyn Children's Museum as an Assistant Exhibit Developer and Greenhouse Program Coordinator. Craig has a B.A. in World Arts and Cultures from UCLA, and an M.A. in Performance Studies from New York University.

Speaker: Lê Nguyên Hoang
École Polytechnique Fédérale de Lausanne, Switzerland

Lê Nguyên Hoang holds a PhD in mathematics and works as a science communicator at EPFL in Switzerland. He also runs his own YouTube channel Science4All, with over 165k subscribers. Together with El Mahdi El Mhamdi he has just written the book Le fabuleux chantier : rendre l'intelligence artificielle robustement bénéfique (The fabulous enterprise: Make artificial intelligence robustly beneficial).

Speaker: Andrea Geipel
Technical University of Munich and Deutsches Museum Munich, Germany

Andrea Geipel is head of the VRlab at the Deutsches Museum and coordinates a research project on the integration of AR/VR in museum settings (museum4punkt0). After studying human movement science and a brief excursion into neuropsychology, she focused her research on Science and Technology Studies and Science Communication. Since 2015, she has been working on the question of how knowledge is conveyed on digital platforms. With a focus on the video platform YouTube, she is currently doing her doctorate at the Munich Center for Technology in Society at the Technical University of Munich.

Speaker: Gianna Savoie
University of Otago, New Zealand

Dr. Gianna Savoie is an award-winning documentary producer, writer, and professor with two decades of experience in Natural History filmmaking and a penchant for powerful storytelling that has led her to sink her teeth into some of the most critical conservation issues on the planet. Trained as an environmental biologist, she pairs her love of science with the art of filmmaking to craft stories that not only inform, but deeply resonate. Her Emmy-nominated work has been featured on PBS, NATURE, National Geographic, Discovery, and the BBC, as well as in theatrical documentaries and in print and web publications. Dubbed The Mountain Mermaid, Gianna founded the Ocean Media Institute -- http://oceanmediainstitute.org -- a non-profit global media collective that serves to enrich and expand the public's engagement in ocean science and conservation through innovative visual media and artistic approaches to ocean literacy. And in her quest to "pay it forward" and inspire the next generation of environmental storytellers, she is Director of Filmmaking in the Centre for Science Communication at the University of Otago.

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